If you’re reading it an hour before the meeting
Read these four, in this order, and you’re ready:1
Where the research pushed back
Start here, not at the top. This is where the research disagreed with how you
framed the meeting: your framing beside what it actually found, marked Followed your
framing, Followed the research, or Unresolved. It’s the section most likely
to change your plan, so read it while you can still change it.
2
Signals and Market updates
What’s moved since you last spoke, dated and grouped as Threats, Watch,
Opportunities, and Updates. This is your “I saw that you…” opener, and the
fastest way to sound like you’ve been paying attention.
3
Questions to ask
Take two or three into the room. Expand Why ask this on any of them to see what
it’s designed to surface, so you can tell whether the answer you got was the real one.
4
Next steps
Know your ask before you walk in. The highlighted Quick Assessment step links
straight through, Start their Quick Assessment, so you can act on it in the
meeting rather than promising a follow-up; its report is the entry point to the
Full Assessment.
The rest, and when you’d want it
The brief closes with the date the information was current, and a disclaimer that it is
AI-composed general information, not professional advice: verify anything you intend to
rely on before acting on it. How this brief was
put together sits collapsed at the bottom if you need to see where the research looked
beyond the client’s own dossier, which is worth a glance when something in it surprises
you.
Exporting and annotating
Export PDF and Add note sit in the left rail. The PDF is generated in your browser when you ask for it: A4 portrait, light theme, page numbered, and cut so cards and lists aren’t sliced in half. See Scores and reports for the detail, it works the same way on both kinds of report. Notes you add here are attached to this brief, see Notes.If a brief couldn’t be written
Occasionally the writing step is stopped before it produces a brief. Instead of the document you’ll see Brief not composed, with the reason, and the note that “The research is cached, so recording the prep again reuses it and only re-runs the writing step.” Record the prep again for that client. You won’t pay for the research twice.Related
Meeting Prep
Choosing a client and recording the prep that produces a brief.
Notes
Keeping your own thinking alongside a brief.